[HBR Article] 04. The One Number You Need to Grow
by Frederick F. Reichheld (2003)
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HBR
[HBR Article] 03. Know Your Customers’ “Jobs to Be Done”
by Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan (2016)
[HBR Article] 02. What is disruptive innovation?
by Clayton M. Christensen, Michael E. Raynor and Rory McDonald (2015)
[HBR Article] 01. Why business models matter
by Joan Magretta (2002)